NATURAL BEAUTY PRODUCTS

Whether all natural, or organic, one thing all products in this section have in common is that they are some of the most innovative and highest performing you will find on the market
Finding truly natural and organic products can be daunting, with the industries nomenclature constantly changing and adapting to new developments and ongoing trends. Finding the very best natural and organic products takes a lot of research and testing. Since our inception, one of the most important principles for us as a company is transparency. At Elysian Theory, we believe it is important that the brands we work with, and the way we present them is as transparent as possible for our community. That’s why we have extensive details on all our products, so that our customers can make informed and clear decisions. We do not shy away from sharing the truth.

So what’s the difference between Natural and Organic ?

While certification and criteria are often changing and updating, and dependent on the country and jurisdiction, there are some key principles that separate natural from organic. We understand that not everybody has the time to read the small prints, or decipher them, so rest assured, Elysian Theory only works with brands we trust. We have done the hard work of research and due diligence to ensure the brands we carry really meet their claims on the packaging, and we are proud to carry and work with these conscious brands and founders.


‘Natural’
o ‘Natural’ indicates that the ingredients are sourced from naturally, often derived from plants, and free from Sulphates, Parabens and other unfriendly chemicals
o There are currently no independently regulated bodies governing the constituency of ‘natural’ products, or minimum requirements that need to be met. Therefore, it’s important to trust the brands in the claims they make, and read the small print.
o The Soil Association’s Cosmos Natural logo guarantees the products do not contain GM ingredients, controversial chemicals, parabens, phthalates, synthetic colours, dyes or fragrances.

‘Organic’
o ‘Organic’ implies the products are formulated with organically farmed ingredients, and free from genetically modified organisms
o While organic food products can only be labeled as such if ‘at least 95% of the ingredients of agricultural origin are organic’, cosmetic and beauty products do not have to meet the same criteria.
o ISO Standard and USDA Organic Seal guidelines which provide companies with guidance on the definition of ‘organic’ are also voluntary, and ultimately a company decision on whether to implement.
o Other organic standards are COSMOS and NaTrue. These standards have certification schemes for finished products, as well as raw materials. There are about 25 other natural and organic cosmetics standards in Europe; they include Nature & Progrès, CCPB, Organic Farmers & Growers and Demeter. Most are adopted on a national basis, and the adoption rates are relatively low compared to COSMOS and NaTrue

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Juni Cosmetics - No. 2, Petticoat, The Capsule Collection

The ultimate everyday colour
Petticoat is a versatile mid-tone plum that instantly completes your make-up look. Reveal your most sophisticated self.
A lipstick with skincare benefits; Juni’s Luxury Hydrating Lipstick has been formulated with the best organic oils, vitamin e and botanical hyaluronic acid to be intensely hydrating. Experience full coverage and a satin finish in a comfortable yet long-wearing lipstick.
Juni lipsticks are vegan friendly, fragrance free and GM free, making them suitable for even the most sensitive lips. Proudly housed in bespoke, plastic-free and recyclable bullets, Juni is the sustainable option; good for you and the planet.

Juni Cosmetics - No. 4, Elise, The Capsule Collection

Mellow yet defining, Elise is a muted red - the ideal shade to take you from day to night.
Imagine that timeless Parisian look of undone hair, glowing skin and a touch of lipstick.
A lipstick with skincare benefits; Juni’s Luxury Hydrating Lipstick has been formulated with the best organic oils, vitamin e and botanical hyaluronic acid to be intensely hydrating. Experience full coverage and a satin finish in a comfortable yet long-wearing lipstick.
Juni lipsticks are vegan friendly, fragrance free and GM free, making them suitable for even the most sensitive lips. Proudly housed in bespoke, plastic-free and recyclable bullets, Juni is the sustainable option; good for you and the planet.
92% Organic