Award winning skincare brand Lena Wild was inspired by a holistic approach to beauty and healing, and a strong desire to contribute to the change of the beauty industry.

"For us, it all started with the skin. We are on a mission to bring all the goodness nature has to offer to the body’s most expansive organ. The one that faces the everyday hustle and buzz of our lives, our skin works very hard to protect us and maintain our internal wellbeing." - Yelena Serebryakova, Founder