Across all aspects of Genevieve Sweeney's brand, lies the seamless blend of tradition and innovation; from inception of the design to its process, and to the carefully-selected fibres and UK-based production methods.
At the heart of the brand is Genevieve's desire to do things differently. The notion of slow fashion has never been more relevant, but from the get-go of GS, has been the driving force behind the brand.
Genevieve is committed to preserving and revitalising her corner of the industry. Working with hand-selected family-run mills and factories around the UK, she helps to drive British manufacturing forward by embracing innovation, but also celebrating tradition; keeping time- honoured craftmanship relevant and capturing the beautiful, refined touch of the artisan. Her unique yarn blends - a GS signature - evoke a unique and contemporary mood, while limited batches demonstrate lasting quality and exceptional attention to detail.
Genevieve is passionate about ensuring environmental responsibility across everything she does: her process is guided by a need to limit waste.
Her confident and contemporary approach to eye-catching colours, patterns and textures, ensure a premium look and feel that elevate each piece beyond everyday wear.