VON

As sustainable fragrance specialists, VON bring vibrant and sensual scents to your personal and spiritual space.

Their aim is to add an extra dimension to your home through arrange of hand-crafted, naturally derived incense and room sprays. 

Von takes its name from the founder, Christel von Asplund. 

Christel was born in Sweden and takes her diverse creative influences from her Swedish father and Caribbean mother – to form an uncommon and exotic fusion of ideas and sensory reference points.

Travelling from East to West to work and study in fashion, her journey goes beyond the visual. Collecting fragrance ideas from the spice markets of Istanbul, the aromatic alleys of Shanghai, the bustling St. George market in Grenada and all the places in between, Christel brings her knowledge and energy together in Von.

Settled in London, where her studio is established, she firmly believes that adding a truly evocative dimension to everyone’s personal space is best done naturally, and by being mindful of the wellbeing of the planet. 

Transparency is a key element of the brand.

"We believe it's often what you leave out that defines who you are. That's why there are no synthetic aromas in our products - we use 100% natural fragrances. We don't use harsh chemicals: only resin, absolute or essential oil that's sustainably sourced. Every ingredient will always be clearly shown on a VON product, so you can be sure that what's not listed, isn't there."

- Christel von Asplund, Founder

"From scents that keep you grounded and mindful of the here and now, to fragrances that evoke escape to faraway places, we'll take you there, naturally."