Our ethos can be simplified into what we call the 3 C's: Clear, Conscious and Confident.

We believe knowledge is power,

that’s why we are dedicated to educating and empowering our customers to make decisions about the products they use. We work with brands that are passionate about their principles and fully transparent about the sourcing, compositions and formulas of their products.

We are committed

to making a true and meaningful positive impact on our planet and on our community. For us, this means continually reviewing our operations to ensure we are always evolving towards being as socially and environmentally responsible as possible.

Bestowing confidence

on our customers, knowing that the products we stock have been carefully hand selected. We take pride in sourcing, testing and curating the best brands and products that not only are performance driven, but also conscious & sustainable.