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Best Sustainable Beauty, Health & Wellness Retailer

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A curated store for the most extraordinary

beauty & lifestyle products at the apex of sustainability, luxury and performance

Explore Our Curated Selection

At Elysian theory we pride ourselves on sourcing independent, high performing & environmentally conscious products. Based in London, but with a global outlook, we work closely with small batch producers who focus on products core to our community; from vegan skincare and zero waste makeup to natural beauty products and self-care rituals – Elysian Theory’s mission is to empower our community to learn, explore and source the most exciting brands in this space, alongside exceptional customer service.

We believe knowledge is power,

that’s why we are dedicated to educating and empowering our customers to make decisions about the products they use. We work with brands that are passionate about their principles and fully transparent about the sourcing, compositions and formulas of their products.

We want to encourage people, brands and retailers like ourselves to be part of the solution to the challenges our environment faces due to our ever growing consumption. We have a responsibility to minimise non-essential single-use plastics for example, keeping our streets, oceans and communities cleaner. Join us today in choosing better and continuously reflect and be mindful of what we invite into our homes, body and planet.

We are committed

to making a true and meaningful positive impact on our planet and on our community. For us, this means continually reviewing our operations to ensure we are always evolving towards being as socially and environmentally responsible as possible

As a committed retailer, you can be sure that every single product that we carry at Elysian Theory has been carefully hand selected and thought through, from its packaging and vessel to its usage and disposal.

Bestowing confidence

on our customers, knowing that the products we stock have been carefully hand selected. We take pride in sourcing, testing and curating the best brands and products that not only are performance driven, but also conscious & sustainable.

Elysian Theory Rituals

We have put together a selection of some of our favourites, to compliment and elevate your self-care rituals. Our Ritual sets are the ideal gift for someone special, or for some much needed self indulgence. We also offer bespoke Rituals should you have something specific in mind.